PORTFOLIO
Past clients include
UX/UI Design
Most of my career has been in senior design positions where I could contribute to high-level strategic decisions for the product. My design ethos centers on clear messaging, purposeful composition, and data-driven choices. I strive to design screens that are clean and fresh, and generate excitement through the unique identity of the brand.
Leatt B2C Website Full redesign (Magento2)
I redesigned Leatt’s desktop and mobile websites with a cleaner look and improved conversion rate optimisation. My key priorities were:
1. Enhancing product pages and categories to help discerning buyers choose confidently.
2 .Streamlining checkout into a faster, single-page experience.
Coca-Cola MyCCBA B2B application
Coca-Cola was looking to create a mobile app for their B2B division, MyCCBA. I designed and prototyped a sleek, user-friendly app that would allow swift stock purchase on a regular basis.
CTM B2C Homepage redesign
CTM requested a full homepage redesign for desktop and mobile as part of broader e-commerce improvements. I streamlined the layout, reduced clutter, and enhanced category entry points to boost conversions.
The new design was A/B tested with Google Optimize and significantly outperformed the original.
Superfert Product Information Website
The Superfert website was designed to guide existing clients toward products suited to their agricultural needs. Despite its informative focus, I structured the site around clear CTAs for contacting the team and finding store locations. Built in Storyblok, it’s easy for non-developers to maintain.
Marketing Collateral
I have 4 years of Marketing experience under my belt, and another 3 years studying Marketing Management at university level. I worked on magazine adverts, email newsletters, social media posts, vehicle branding, affiliate marketing and more in my time as a graphic designer.
